The cost of subscribing to top tier movies and sports will be €47 per month. Sky is also highlighting the availability of Serie A football in HD. Sky Italia has already met an earlier promise to have 30 HD channels on air the 35-channel mark will be passed by the simulcast of all 12 channels in the Cinema package being offered in HD by August 1. BSkyB is promising to have 50 HD channels available by the end of the year. Sky is also ramping up the number of HD channels on offer in the Italian market, promising 35 channels by August 1 and 50 by 2011. The channels are seamlessly presented within the Sky EPG. Included in the €59 price is the controversial Sky Digital Key – a USB DTT receiver that gives subscribers access to the terrestrial channels from public broadcaster RAI and commercial network Mediaset. Push VOD service Sky Selection On Demand offers subscribers access to the 130 best programmes of the month that will be pushed to the hard disk. The current My Sky HD model features a 320 GB hard disk. Although BSkyB will offer its Sky+ PVR for free this still represents a significant reduction on the previous €199 pricepoint. Customers will pay a one-off fee of €59 including installation costs.
Subscribers will be able to choose a premium package from Football, Movies or Sports and combine it with two basic ‘World’ packages for a monthly €29.Īs in the UK and German markets, the My Sky HD PVR is now offered as standard. The pricing includes HD channels related to the premium package selected and customers will also be able to access a number of free-to-view channels broadcast via the Eutelsat Hotbird (13 degrees East).
Customers will be able to choose one premium package (either football, cinema or sport) and two of the Mondo packages (such as entertainment, kids, documentaries, etc). The new packaging structure comes into being on July 5. The Italian satcaster says the branding is designed to symbolize the values that are central to it new offer: thousands of programmes, the constant pursuit of innovation, the best technology available for subscribers, more choice, and extraordinary customer service. Under the positioning statement “Liberi di…” (Free to) Sky has taken on the logotype also used by BSkyB and Sky Deutschland. The price of the My Sky PVR has been slashed and the satcaster is promising 50 HD channels by 2011. Sky Italia is to reduce the price of its premium movie and sports channels to a monthly €29, removing the need for subscribers to buythrough other tiers at a cost of at least €39.
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